Senior Content Designer Birmingham
Published: 10th January 2022
Job Type
£550 - 600 per day


Role: Senior Content Designer

Location: Remote

IR35: Inside

Rate: £550-600/day (umbrella)

Duration: Until 31/3/22 (potential for extension)

CV Deadline: 12th Jan

As a Senior Content Designer your main responsibilities would be:

  • Cover all aspects of content design on the different digital products within the Programme.
  • Work with the UCD Team (consisting of service designers, user researchers, interaction designers and content designers) to develop new and accessible products and iterate existing ones.
  • Maintain a high-level overview of all requirements affecting public facing services.
  • Ensure that content is aligned across different services and meets Government Digital service standards.

Skills and Experience Required


  • Experience in leading the resolution of complex content challenges, including policy, social media crises and safeguarding issues within a Government programme.
  • Proven experience of working in a senior content role, responsible for one or more of the specialist content areas (social and digital media, multimedia, content design or content management), supporting several product teams concurrently.
  • Proven industry experience of applying content knowledge (content design, content management, multimedia or social and digital media) to real-world applications and organisational challenges.
  • Experience of working effectively with multi-disciplinary teams and ensuring that the process for making content decisions is based on content knowledge, user research and knowing the user journey. Agile working (content design). You understand the role of content in multidisciplinary teams and can articulate this and advocate for it. You work collaboratively with colleagues from other disciplines in multidisciplinary teams. You can identify and compare the best processes or delivery methods to use and measure and evaluate them, helping the team decide the best approach. You help teams manage and visualise outcomes, prioritise work, define scope and agree a minimum viable product (MVP).
  • content concepts and prototyping. You can build and create a variety of different prototypes, from paper sketches to coded prototypes. You can choose the most appropriate option to visualise content in context for different audiences. You can effectively combine prototypes with other content and design outputs to test with users and show to stakeholders. You can establish content patterns, test and iterate them.
  • Stakeholder relationship management (content design). You can negotiate with and influence stakeholders and manage relationships effectively. You are able to influence decisions, deal with challenging situations and remove blockers. You can build long-term strategic relationships and communicate clearly and regularly with stakeholders, supporting mutual needs and commitments while focusing on user needs.
  • Strategic thinking (content design). You can help lead the design and implementation of strategies, evaluating their impact and progress to make sure business objectives and the needs of users are being met. You lead and direct strategic content improvement projects, focussing effort in the areas of greatest priority and make sure goals and objectives are met.
  • User focus (content design). You collaborate with user researchers and performance analysts to advocate effectively for users. You understand the different types of user research, evidence and data and how they’re used at different stages of a product development (alpha, beta, live). You can formulate hypotheses, gain insights from research and make decisions based on findings, clearly explaining how decisions have been made. You can evaluate quantitative and qualitative data and can prioritise and define approaches to best understand users. You can champion user research to focus on all users. You put accessibility requirements at the heart of approaches to designing content and encourage others to do the same. You guide others and make recommendations on the best tools and methods to use.
  • User-centred content design. You have a deep understanding of end-to-end journeys and how content is affected within these journeys. You can identify where journey fixes or content improvements need to be made. You have responsibility for assuring the quality of content from more junior colleagues and coaching and guiding them to improve. You make sure content is regularly reviewed and evaluated, contributing to continuous improvements and iteration. You encourage a continuous improvement mindset in teams and more junior content colleges. You deliver through others and direct and critique their work.



  • Experience in Content Design (Minimum 3 years of conducting Senior Content Designer position, preferably within the Public Sector).
  • Experienced or qualification demonstrating proficiency in Microsoft Office applications (Word, PowerPoint, Miro and Outlook).
  • Evidence of Continuous Professional Development (CPD).

To apply for this role please submit your latest CV or contact Aspect Resources on 0121 794 8181

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